Outsourcing becomes a necessity when services that may be outsourced do not directly improve customer experience and generation of new customers. A pizzeria does not need an IT guy within its departments. It does not even need a website developer for building beautiful user-friendly website. Like, imagine that someone is saying: “Oh my God, I was completely blown away by the IT infrastructure change management in a pizzeria round the corner”. Can you do it? Well, I hope you can’t. Because neither can I.
What do such pizzeria really need is two departments: the first one is responsible for making pizza, and the second one is responsible for selling pizza. Period. No need to hire people in-house for providing some extra services. Each and every other business need may be covered by other guys, in other words — by third-party company. Yes, here we go again: we’re talking about outsourcing services.
So when it comes to digital marketing, why should we ignore outsourcing and try to hire in-house specialists? There is no answer, because there is no reason for that. Digital marketing is a tool that must be utilized by sales persons of your company. It’s not the core process or business — the only exception when your firm is actually providing digital marketing services, sure thing. So if it’s not the core business, though it clearly will improve your selling points, what should you do? Take a look at local agencies full of professionals ready to resolve all possible issues and ready to make a change within your own company. These professionals will be available for you within the budget and needed timeframe. Speaking of budget, outsourced staff of, say, three people will cost you as 1 or 1.5 full-time digital employees. Scaling is one of the most important competitive advantages for outsourcing firms, so…
If you are not sure yet, below you can find 4 reasons to outsource digital marketing services:
Expertise: Okay, your company may be equipped with a guy or a girl with some knowledge here and there. This employee can deliver some perfect website, or application design, or perform email marketing duties. But this employee does not know everything.
Costs: Hiring one person to take over all the digital marketing duties and activities will cost you more than signing a contract with a third-party company. You’ll cut costs two times by applying an outsourcing firm. Also, you will have a headache with budgets for an online advertisement besides his or her salary.
Turnover: Digital era requires dynamic changes. Digital marketing specialist should stay on the edge of the latest technologies. Trainings are a must in this case, don’t forget about that. Digital marketers understand that they should constantly improving their skills, and that’s why they’re trying to land on marketing agencies or at least they want to find a company that will provide them more money.
Retention: Digital marketers – app/web developers, search marketing experts, pay-per-click gurus and designers handle a lot of intellectual property. They are often bottlenecks in your organization. What happens to your company when they aren’t available to you? You know the answer.