Voice recognition is a useful technology – both for end-user, also known as consumer, and for business. However, not all industries understand the possible impact of applying the voice recognition technology – and of course, we’re talking about positive impact that ensures each organization with benefit.
Retail is one of the industries not trying enough to investigate the advantages of voice recognition. Just as with security, retail doubts the need of new technology implementation. How will it impact the sales? Will it impact them at all? And if it does not make change, why should we dive into this?
But the right answer is: voice recognition will surely make a change. It can provide customers with an improved customer experience: just imagine people in the store who are not struggling with user interface of store’s devices, trying to type the question or product’s title. Effortless experience will help businesses keep old and new clients – because people just love smooth interaction with technology.
And if people loves the store-client communication, they will come back to the store. Moreover, they will tell their friends about brand new positive experience: and that’s why the sales will quickly increase. But this is not the end of a story: now imagine implementation of voice recognition into the mobile application.
ComputerWeekly study reports that retail industry should not be afraid of opening new the horizons of store’s mobile app with option to recognize user’s voice. Providing customers with an application that operate with voice only will make a huge difference in the market. There are a lot of people that do not like to type things, and usage of Siri proves that statement.
Study states that user experience will attract more new clients. Well, the possibility to investigate the unknown shop area with just a few phrases is clearly improves store’s brand image. “OK, I want to know what sizes of the latest Nikes are available. Also, could you please tell me what items with 10 size are available for sale today?” After Siri came into users lives, people get used to it. People always get used to good things, so if you will be the first to provide this good thing – you’ll win more customers.
Why is that useful? Let’s say the shopper used a mobile cookie and was known to the system. How powerful would it be for that shopper to receive a call from customer service, apologizing for your system’s failure and — this is crucial — providing an explicit answer. As in, “I am sorry that our automated system didn’t understand your request, but I do. I checked and here’s what that store has in stock, in the sizes/colors and designers you specified.” Think you have a good shot at closing that sale?
The future is now, but not everyone has noticed that. Improving the customer experience and user experience is the right way to gain more sales. And in today’s world, everyone has a smartphone and everyone has tried voice recognition feature at least ones. So why be afraid? It’s time to let your customers talk!